YEAR

2024

CLIENT

Olivia Olachea, Owner of Gather and Pray

Marian Mindset is a Catholic personal development brand dedicated to helping mothers embrace their vocation with joy and become mothers Christ created them to be. It offers a variety of resources including devotional materials (both physical and digital), online courses, private and group coaching, and merchandise. There are also plans to expand into podcasts, blogging, and leading digital and in-person retreats. It focuses on helping mothers embrace a Marian Mindset to transform their lives and grow in virtue.

DESCRIPTION

Branding
Logo Design
Illustration
Email Template Design

SERVICes

Multiple Pinterest moodboards were created in order to capture the feel that Olivia resonated most with for her brand. This was the final moodboard with the approved colors that would be used for the final branding package.

The primary logo contains a floral monogram stamp. Lilies symbolize many of Mary’s virtues, making it appropriate to have them incorporated in the logo. The main wildflower icon in the center is symbolic of all the different types of flowers that are incorporated in the brand. Having this neutral and unique flower makes the brand stand out. The secondary logo is provided for when there is limited space.

I was speechless when I saw the first round of ideas – Abby hit the nail on the head with what we were looking for right away. She was incredibly quick to reply, always eager to hear feedback, and truly brought our brand to life. Her design work makes me feel even more confident in launching this business because you can’t help but feel the essence of our brand through the visual identity she created. Working with Abby was an absolute pleasure, and I can’t recommend her enough!
Olivia Olachea, Owner of Gather and Pray & Marian Mindset